There’s never been a better time to build an online business than right now. Whether you’re a coach or consultant in any subject, the people who need your help are searching for solutions to their problems online.
But how do you reach them, especially when you are just starting out and don’t have a big audience?
Most experts will tell you the best way to build your list is to create content and show up consistently. The problem is, if you don’t know exactly what people want you can end-up wasting a lot of time and money creating content that no-one ever sees.
If people can’t find you, you’ll never build your list or sell anything.
Tip: When you know what people want give them more of it, leverage one piece of content in multiple ways to find out how Download my FREE Guide 7 Ways to repurpose content that will save you hours!
I help make business S.I.M.P.L.E and show you the quickest and easiest path to reaching your goals, so you don’t have to waste time figuring this all out on your own. That’s why I’ve joined up with WordPress expert and graphic designer, Nancy Fields, to share our insider secrets to attracting clients online.
It all starts with knowing what your clients want and then creating great content that attracts the attention of your potential client, demonstrates your experience and starts to build a relationship with them.
In this interview we share how to use a simple Google search technique, and an often overlooked tool that will give you valuable insights into what your customers really want.
Plus we share how one piece of content can be used multiple ways, so you don’t have to recreate new material all the time AND that will help you boost your visibility, too.
Interview Highlights
[00:00:20] The missing pieces stopping you from reaching your clients as you start to build your online business
[00:03:00] Common barriers that many beginners face. 1. No existing audience or list 2. Creating content but don’t know if anyone is coming to your website or seeing your offers and 3. Technology. There must be an easier way!!
[00:04:40] Most experts teach to start with a free piece of content/lead magnet to build your list but if you don’t know what your audience wants you waste time creating content that nobody reads.
[00:05:20] To attract clients, figuring out what they want is the missing piece.
[00:06:00] Using Google searches to research what people really want
[00:07:20] How Nancy’s article went from 300 to 600 and then increased it to 1800 views per week.
[00:08:20] How a little piece of code on your website can give you golden insight into what people are reading on your site.
[00:12:00] When you know what people are searching for then answer that one question really well.
[00:13:20] How the right lead magnets leads to sales.
[00:13:40] Once you attract the attention of your potential client then build rapport and if you are the right fit they will decide if they buy from you.
[00:16:00] The tech can seem a bit scary, when you break it all down it’s not as hard as you might think.
[00:18:40] Speak the way you speak so that you can attract the customers who want to learn from you.
[00:22:00] Google Analytics tells you what people are doing and reading When you know how your article is performing you can keep refining it for even more views.
[00:23:40] If you see an article, post or video getting even a little bit of traffic you know, people are searching for it. Search Google and see what else people are looking for and refine it.
[00:24:40] Google is ranking longer articles e.g. 1700 words so you may need to keep adding to get more traction.
[00:25:40] When an article is working, leverage it across mutiple platforms Download my FREE Guide 7 Ways to repurpose content that will save you hours today.
[00:26:20] Expand or contract your content as needed but don’t write new content all the time.
[00:29:40] This is all easier than it looks when you know how
[00:30:40] Details of the new masterclass series that Nancy and Natasha are working on for Absolute Beginners to make it super simple to start attracting clients online launching late 2020
[00:34:00] To create an online business without wasting time and giving up you don’t need to be a web or tech expert or a graphic designer we are here to help.
[00:34:20] There has never a better time to get started with your online business and online services are here to stay. Download my FREE Guide 7 Ways to repurpose content that will save you hours today.
Contact Nancy
Website: https://fieldsgraphicdesign.com/
Contact Natasha
To discover how to scale your creative business with ease, without needing a big team or a big budget visit me at www.inspireanddrive.com
Download your free S.I.M.P.L.E Business Blueprint ™
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